As much as mobile blogs will ensure that you get advantages towards your business, mobile marketing has its disadvantages. It is good that you know both the advantages and disadvantages so that you make a solid decision.
Disadvantages of using mobile marketing include:
Little room for upfront errors
The first impression is what counts most. If the mobile blogsyou give your viewers tend to be negative at first, that is what will matter most. So you have to ensure that the blogs are error-free. It becomes hard to fix an error after sharing the blog as mobile marketing has a very fast nature.
Chances of bad user experience
When you allow it to go viral on mobile marketing, bad mobile blogs can go viral just as easily as the good ones. You have to ensure that you review your content careful even after you have given others to review it. Ensure that your ad will not be received in a bad way.
Navigation issues are inevitable
You have to consider this disadvantage when designing the mobile app. Most of the phones owned are smartphones meaning that it is only a small fraction of people who are using standard cellphones – about 20%. While the mobile user might have an interest in your mobile blogs, it might be hard for some users to access it.
It is a disadvantage that you should never overlook. Although there are adverts about data that is unlimited, it doesn’t mean that everyone can access it. Texting charges and standard data charges might apply when someone is reading your mobile blogs, and thus, you will need to be mindful about it.
Mobile marketing is on the rise, and that is why you will get that it is attracting more advantages than disadvantages. For you to grow your brand, you will have to work around the disadvantages and embrace mobile marketing.
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